Leon Lategan
CEO - The Lions Den
South Africa's #1 Conversion Optimisation Specialist


Mind-blowing, eye-opening, no-holds-barred workshop, first time ever open to the public in South Africa!

Let's not bullsh*t each other,

your business could be doing so

much better, so why isn't it? 

My Nationwide Workshops

Cities and Dates to be announced soon.

Please fill in the form below and choose your city of preference. We will contact you once the dates have been confirmed: 

Cape Town - CBD

Cape Town - Somerset West

JHB - Sandton

JHB - Centurion

JHB - Krugersdorp

JHB - Boksburg

JHB - Polokwane 


Port Elizabeth


You will learn

  • What you NEED to do to match your product/service to your prospects DESIRES
  • What to do to MAJESTICALLY STAND OUT amongst your competitors
  • What your prospects REALLY want from you
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    What you need to do to INFLUENCE your prospects to WANT to buy from you
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    The only 5 ways to grow your business in 2018 and,
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    The 5 nudges to the shark's mouth (the secret sauce finally exposed)

Why you need to attend

  • Let's just say, if you want to seriously stand out amongst your competitors and have prospects knocking at your door, then you need to attend.
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    If you would prefer NOT to hard sell and rather have prospects come to you, then you need to attend, he'll show you how.
  • Why not? If by implementing some very logical & powerful ideas into your business you could literally double, triple, or quadruple your business.
  • if one of your biggest challenges is not enough traffic, enquiries/leads and new customers, then you need to attend because by implementing what Leon has taught them, so many businesses have benefited from his methodologies (see what they have to say).

Who needs to attend

  • Entrepreneurs & Business Owners
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    Sales & Marketing Managers & Directors
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    CEO, MDs & GMs and anybody involved in business growth

Rave reviews from attendees...


"I recently had the pleasure of attending an event where Leon was the keynote speaker. Not only did I find him to be incredibly knowledgable in his field, he was also very engaging, entertaining and rattled your cage to make changes in your business. He does a fantastic job at making you realise that you need change now and then leaves you with the required tools to implement and act on it."

DIILON JEAREY //  CEO - Kilowatt

MOKA, Mauritius

"I wish to thank you for the highly motivational and inspirational presentation about not bull….t ourselves.  The members realized as you rightly say that there is something we could do to get us leaping our sales.  Some members reported that they are not looking at web sites in the same way. Words used by our members to describe your presentation speaks for itself: very dynamic, insightful, practical learning, online presence is seen through a different ( profitable ) angle and an eye opener!!"



"Thank you for your session yesterday at Double Tree with the EO team. I found it extremely insightful, enthusiastic, informative and relevant. I’m grateful you took the time to review our websites briefly and gave us strategic guidelines on how to improve our image, message and find our uniqueness to sell / tell the world. I have already taken on board your suggested changes for our website and have the team working on this."

KHATIDJA DHALA  //  Director - Freight Forwarders Tanzania


"Leon spoke to EO Tanzania and effectively managed to decode our business flaws with skill and finesse. He is a powerful, motivational speaker who skillfully combines business strategy with technical competency. I would highly recommend him!"

MIRANDA NAIMAN  //  Regional Learning Expert (Africa, Middle East & Pakistan)
Entrepreneurs' Organization

Cape Town, South africa

"Like I said, one of my best learning event talks! Thank you so much for your time & great energy on the day… as well as the valuable learning, of course! I hope you will consider taking our stage again in the not so distant future."

MICHAELA KNOPF  //  Chapter Manager - Entrepreneurs' Organisation

Johannesburg, SOUTH AFRICA

"Leons talk on conversion was genius - I found value in starting to think like my customer and how we could satisfy their needs"

JONATHAN BERNING //  Director - Ardmore Design


"Thanks again for this very enlightening presentation on Friday afternoon."

BRIAN AH-CHEUN //  CEO - ABC Banking Mauritius


""Leon's impactful learning session was a wake-up call on how much more we could be doing in our hospitality business to improve our online presence, digital marketing, and conversion rates. The technology is out there! We need the resolve to put the tools and tactics into action”

AMIT PATEL //  Director - Coral Beach Club Ltd


"Knowing Leon Lategan for more than just his ability to be a great speaker, I am aware that his source of information comes with years of his own experience. His topics are therefore to the point and he holds no punches. He also takes the time to research his audience and their businesses where possible and uses live cases to drive home his message. That is extremely valuable and can mean the difference between success and near success, or even failure. His delivery is engaging and interactive and therefore never boring." 

WAHEED ADAM //  Group Chief Executive - Prime Group 

Cairo, Egypt

"This was one of the most insightful workshops attended. The business model you presented for growing businesses has definitely given us a new insight on how to look into things and to try and optimize our productivity. The whole workshop was great, straight to the point, and fun." 

AHMED HABIB //  CEO - Cottonball

"What previous attendees are saying about Leon's workshops..."

About Leon...

Leon, 54, has been involved in Sales and Marketing since 1985 and in Online Sales and Marketing since 1999 where he cut his teeth first as the Marketing & Sales Director and then as CEO of Independent Online i.e. IOL – the digital division of Independent Media. Here he was responsible for launching a range of websites including 11 newspaper titles including www.theargus.co.za, www.thestar.co.za, www.capetimes.co.za & www.businessreport.co.za.

In 2005 he founded one of South Africa’s top digital marketing agencies called Purple Cow, which he sold in 2012.

Since then Leon has been working as a Conversion Optimisation Specialist assisting companies to optimise their Marketing, Sales, Customer Service and Communication channels and skills in order for them to convert more prospects into customers. He has worked with some of South Africa’s biggest brands including Vodacom, Pam Golding Properties, Jeep, Virgin Active, The Foschini Group, Renault, TransUnion, Bidvest Bank, Nedbank, Nu Metro & many more.

Leon currently has two business purposes:

1. To assist as many entrepreneurs and business owners as possible to build sustainable businesses which are both profitable & remarkable and by helping them achieve their own purposes. 

2. To create an entrepreneurial spirit in our schools so that the students can shape and determine their own futures with our help.

Leon has been voted as the top speaker by the delegates at 15 Sales, Marketing and Business Conferences in Southern Africa over the past few years.

The venue

The workshop will be held at Mazars House, Rialto Road, Century City, Cape Town, 7441

Not in Cape Town?

If you're not in Cape Town, please complete the form below if you would like to see the workshop in your city.

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Copyright, The Lions Den